Evaluation: How did you attract/address your audience?

Firstly, we conducted a questionnaire so we knew our most ideal target audience and also what they desired in a film like ours. We also showed people our short clips and they expressed excitement about the clip, we felt that this was down to the style of chase scene we chose along with the fast paced soundtrack. This changed our idea for the film completely, at the beginning we were planning on a slow creepy and very strange, however we were worried this might not hold the audiences attention and as we seemed to have a good idea of what the audience did enjoy then it would be safer to create a faster paced scene.

We felt that as we had chosen to film and edit in a style that seemed more favourable to the potential audience this was almost a full proof way of gaining audience appreciation and also to help attract them in initial stages.