Evaluation: What kind of media institution might distribute your media product and why?

Institutions similar to Lionsgate or Pathe might be interested in distributing a film like ours as they have been producers of horror films and have a large amount of experience in the distributing and the advertising side of things. Smaller more independent film institutions do not have the ability or the experience to match these two. Another advantage of using these would be that they could get the film into the cinema and from there onto DVD and then TV. Again, if we chose a smaller company, they might not be able to get it shown on TV as they have a very limited amount of influence.