Target Audience?

The target audience decided for “Bait” would be Male aged 18 – 35, we came to this conclusion after research into other thriller and horror film target audiences and what would be suitable for our film. There are sub-genres in horror/thriller films, for example, although most films of this genre contain violence, language, sex scenes and gore there are exceptions; these exceptions tend to loose the horror side of the film to allow it to be a lower rating. We looked at the Bourne series of films for inspiration and there is no way that that could be classed as horror, however, our setting and storyline would be much more conventional for a horror film. Therefore, we could use the ideas from the thriller we wanted although the setting of a horror. As we were not able to incorporate much of the 18+ horror film attributes we had to rely on the thriller side of the genre to create excitement and keep the audience entertained. We aimed to suggest that if the whole film was watched gore, violence and other conventions would all be included but without there actually being any in the short clip we produced. We also felt that, although it never became a problem, we should class it as 18 as a 15 classification may hold us back and stop our more “creative” ideas from forming.



A 2nd Poster I made using handwritten font and showing the certificate.